Communicating the Olympics
How language professionals get the message across in the world of sport If you like watching sport, the summer of 2024 will be your idea of bliss. The Paris Olympic and Paralympic Games and the football – soccer for some of you – European Championships in Germany should fill many happy hours of TV viewing. […]
Localization, Personalization and Global Marketing
What’s the connection? Adapting your content for multicultural and multilingual audiences is a vital part of personalizing your customer’s journey and building trust. Reaching new international markets is no longer the preserve of big global brands. With the arrival of the internet and the digitalization of our lives, companies of any size can envisage selling […]
Global Accessibility Awareness Day
Opening up the digital world to more people should be our collective goal In 2024 Global Accessibility Awareness Day falls on Thursday 16th May. Its aim is to get us all thinking about the barriers people experience when they want to participate fully in the digital universe and what we can do to break these […]
Bill 96: Quebec’s push for French
Language legislation in Canada’s Francophone province and what it means for businesses In May 2022 Quebec’s National Assembly passed an amendment to the ‘Charter of the French Language’, the law that defines French as the official and primary language of the Canadian province. This amendment is known as Bill 96 and its aim is to […]
The importance of language access
Ensuring language access for everyone benefits our businesses and our communities Society is more diverse and more multicultural than ever before. We now live, study and work alongside people from different backgrounds and with transnational histories. Unlike a few decades ago, hearing many varied languages spoken on our streets and in our neighborhoods is commonplace. […]
Automation in translation part 2: focus on connectors
How connectors for technology make the translation process quicker, easier and cheaper In the fast-paced, constantly evolving world of global business, streamlining processes has never been more essential. Speeding up time to market and ensuring that people can use their human skills in the most effective way possible is paramount in today’s modern business environment. […]
French Language Day – t’works in France
Celebrating both the beautiful French language and our Paris-based affiliate, Lexcelera On 20th March every year, we celebrate French Language Day. Each of the United Nation’s six languages has a designated day and signifies the UN’s commitment to multilingualism within its organization and its focus on using all its official languages equally. Of course, here […]
International Mother Language Day 2024
How can technology benefit language diversity? A quick look at the ways new technologies like AI and machine learning can open up access to knowledge in more languages. When we celebrate International Mother Language Day, we celebrate the huge diversity of the world’s (roughly) 7,000 languages. Every one of these languages is important and offers […]
Localizing for China: 3 important considerations
Entering the Chinese market is a tempting prospect, but overcoming the language and cultural differences will require in-depth research and a mindful strategy. Over 1.1 billion people speak Mandarin or Standard Chinese as it’s also known, the majority of them as a first language. That’s a very big chunk of the world’s total population and […]
Language and translation in 2024
5 predictions for the World of Languages this Year It isn’t overstating things to say that without communication across languages, the world would be a very different place. Translators are one of the engines behind successful global collaboration and they play a significant role in helping us create the inter-connected, multicultural and exciting world we […]