Is AI the solution your content needs?
Exploring the possibilities of generative AI in (multilingual) content creation. Generative artificial intelligence (GenAI) continues to astound us. In January of this year when a speech in Spanish by the Argentinian president at the World Economic Forum in Davos was subsequently recreated in English, the world took note. In a video released shortly afterward and […]
The importance of language access
Ensuring language access for everyone benefits our businesses and our communities Society is more diverse and more multicultural than ever before. We now live, study and work alongside people from different backgrounds and with transnational histories. Unlike a few decades ago, hearing many varied languages spoken on our streets and in our neighborhoods is commonplace. […]
Automation in translation part 2: focus on connectors
How connectors for technology make the translation process quicker, easier and cheaper In the fast-paced, constantly evolving world of global business, streamlining processes has never been more essential. Speeding up time to market and ensuring that people can use their human skills in the most effective way possible is paramount in today’s modern business environment. […]
Automation in translation processes – Part 1
An overview of automation in the translation ecosystem and how human input is more essential than ever Translation can be a complex undertaking. It can involve any type of text in any style and can be destined for many different purposes. Translation – simply meaning the transfer of spoken or written communication from one language […]
French Language Day – t’works in France
Celebrating both the beautiful French language and our Paris-based affiliate, Lexcelera On 20th March every year, we celebrate French Language Day. Each of the United Nation’s six languages has a designated day and signifies the UN’s commitment to multilingualism within its organization and its focus on using all its official languages equally. Of course, here […]
Understanding transcreation part 2
The benefits of creative approaches to translation – and what happens when cultural nuance isn’t planned for Where once selling products and services on a global scale was reserved for big corporations, now, with the help of the internet and modern communications, businesses of any size can operate internationally. Using language in the most effective […]
Understanding transcreation part 1
What is transcreation and when is it used? When we think about communicating between languages and producing multilingual content we automatically think about translation. But in today’s fast-paced business environment where interaction between cultures is commonplace, there is now much more emphasis on how translation is achieved and making sure it impacts its audience in […]
Harnessing the power of multilingual content
Why creating linguistically and culturally appropriate content for your global audiences is important The internet has opened up the world in ways we might not have thought possible 50 years ago. We can access endless information, make purchases from anywhere in the world and communicate 24 hours a day with anyone we like as long […]
International Mother Language Day 2024
How can technology benefit language diversity? A quick look at the ways new technologies like AI and machine learning can open up access to knowledge in more languages. When we celebrate International Mother Language Day, we celebrate the huge diversity of the world’s (roughly) 7,000 languages. Every one of these languages is important and offers […]
Localizing for China: 3 important considerations
Entering the Chinese market is a tempting prospect, but overcoming the language and cultural differences will require in-depth research and a mindful strategy. Over 1.1 billion people speak Mandarin or Standard Chinese as it’s also known, the majority of them as a first language. That’s a very big chunk of the world’s total population and […]