What do we mean by localizing e-commerce content? Every stage of your customer’s e-commerce journey must meet their expectations. What they see and read has to communicate with them seamlessly and effectively. They have to trust the company they’re thinking of spending their money with and believe that it understands their needs. They certainly don’t want to feel like any part of the process is hard work.
E-commerce – or electronic commerce to give it its full title – is the buying and selling of goods and services between companies and individuals over an electronic network which is now what we know as the internet.