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SwissGlobal Language Services AG has joined the t'works Group, one of Europe's leading providers of language, localisation and multilingual content solutions. The integration combines SwissGlobal's Swiss market expertise and client relationships with t'works' international scale, AI-driven technology and broader resource base, while assuring customers continuity: the same local team, same relationships, same quality focus, now backed by greater capacity and enhanced AI capabilities.

We built a tool that saved 1,300+ hours annually and allowed the team to focus on strategic work.

What do we mean by localizing e-commerce content? Every stage of your customer’s e-commerce journey must meet their expectations. What they see and read has to communicate with them seamlessly and effectively. They have to trust the company they’re thinking of spending their money with and believe that it understands their needs. They certainly don’t want to feel like any part of the process is hard work.

In March 2023 the Oxford English Dictionary released an update. This included the addition to its pages of over 700 new words and phrases and meant terms like ‘deepfake’, ‘chonky’ and ‘groomzilla’ all became a part of the recognized English lexicon. The update also focused on World Englishes and in particular the revising of Māori, Scottish and Indian pronunciation to reflect today’s usage.