Our website uses Google AdWords. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States.
AdWords is an online advertising program. We work with conversion tracking as part of the online advertising program. When you click on an advertisement placed by Google, a cookie is placed for conversion tracking. Cookies are small text files which your web browser saves on your end device. Google AdWords cookies become invalid after 30 days and do not serve to personally identify users. The cookie enables Google and us to recognise that you have clicked on an advertisement and been redirected to our website.
Every Google AdWords customer gets a different cookie. The cookies cannot be tracked via websites of AdWords customers. Conversion cookies are used to generate conversion statistics for AdWords customers who use conversion tracking. AdWords customers learn how many users clicked on their ad and were redirected to pages with conversion tracking tags. However, AdWords customers do not receive any information that allows the user to be personally identified. If you do not want to participate in the tracking, you can object to this use. The conversion cookie must be deactivated in the browser’s user settings. As a result, no information is included in the conversion tracking statistics.
Conversion cookies are stored on the basis of point (f) of Article 6(1) of the GDPR. As the website operator, we have a legitimate interest in analysing user behaviour to optimise our website and advertising.
You can monitor, restrict or prevent cookies being placed on your computer using a state-of-the-art web browser. If you deactivate your cookies, you might not be able to access all the functions and features on our website.
Source: Data protection configurator from mein-datenschutzbeauftragter.de