ALT tags = provide an alternative text description for webpage images and visuals. These must be localized to help Google identify the overall language of the webpage.

Backlinks = links from other sites that lead to your site. Good quality backlinks help your site rank highly and should be adapted for each regional website so they are recognized by local search engines

Bounce rate = a single webpage visit that doesn’t result in any further interactions on the page or website. One way to reduce bounce rate is to adapt your website linguistically and culturally, thus building trust and encouraging better and longer visits.

Common Translation Interface (COTI) = a standard for the exchange of translatable data between a Content Management System (CMS) and a Translation Management System (TMS).

Content management system (CMS) = a software program that enables the creation and storage of all content including webpages. A CMS can link to a TMS to speed up website localization.

Content Delivery Network (CDN) = these local networks store cached data in regional groupings and speed up data transfer times. They can also help accelerate website localization.

Featured snippet = this is the short excerpt of text that answers the search query directly on the search results page. They attract a high number of clicks and are suited to mobile and voice searches.

HTML tags = These are used to indicate the beginning and end of a HTML element and help web browsers understand how to transform HTML documents into a webpage. HTML tags also indicate language and region for search engines.

Hreflang tags = the type of HTML tag that indicates the language the webpage should appear in.

IP Address = is your Internet Protocol address and is made up of 4 groups of numbers. It enables communication between devices.

Keyword = a keyword is a term that represents the topic being presented on a webpage. When users search for keywords relevant to your products and services, you want them to be directed to your webpage or website. Keywords and phrases are an important part of SEO and should be different for each country or region.

Keyword cannibalism = is when several pages of a website target the same keywords and therefore impact their ranking by competing against each other.

Linguistic quality = high quality across all the languages you use on all the pages of your website is a vital element of SEO ranking. Linguistic quality is achieved by careful advanced planning and by creating terminology bases, style guides and a clearly defined brand voice. Consistency in each language is key.

Longtail keywords = are specific, multi word searches. Internet searches have become more elaborate over recent years and there is now a tendency to search for phrases rather than single words.

Metadata = is made up of the elements of HTML that are invisible to users. This metadata is however, seen by search engines and used to rank the relevance of websites to the requested search.

Multilingual content optimization = making sure the website content for each region and language is fully adjusted to the locale and therefore boosts search ranking according to the region and/or language. This is when localization is essential.

SERP = stands for ‘search engine results page’ and is the page that displays the ranked results that correspond to the requested search enquiry.

Sitemap = a website plan that creates a guide for search engines to identify the most important pages on a website. A sitemap also indicates the language and region for each URL.

User experience (UX) = is how a user interacts with a website and how well the website answers their needs, be it through ease-of-use, enjoyment or information retrieval. User experience must consider different regions and the norms, expectations, and conventions of each one.

User interface (UI) = is the point of interaction between the human user and the online environment. It refers to how the technology is accessed and can include for example, the mouse, keyboard, touchscreen or speakers.

URL = Uniform Resource Locators are a type of address that helps internet users find your website. Different URL structures indicate a country or region and it is important to choose the one that best suits your website objectives.


Here at t’works our job is to communicate information in a way that makes it accessible to the people it’s aimed at. Our objective is to eliminate any barriers to understanding and the intended audience is always our priority. That’s why we’ve created our glossaries.

In all sectors of the working world, people coin their own terminology to more easily encapsulate the specific processes, techniques, concepts and technology related to their sector. These words, phrases and abbreviations (the latter in particular!) can get in the way of proper understanding if they’re not correctly explained. The language industry is no exception.

Our t’works glossaries are designed to demystify and clarify the words we use when talking about our services and solutions. We hope you find them useful. And of course, if there’s anything else we can do to better illuminate our work, we would be more than happy to chat to you about it. Just get in touch here.