Corporate Language und Terminologiemanagement

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Treten Sie als Unternehmen in allen Sprachen einheitlich auf – ASI unterstützt Sie bei Ihrer Corporate Language mit hilfreichen Tools.

Eine eigenständige Corporate Language schärft das Profil Ihres Unternehmens. Nutzen Sie das Know-how von ASI, um in all Ihren Sprachen klar, unverwechselbar und zielgruppengerecht zu kommunizieren. Unsere Sprachprofis erarbeiten mit Ihnen das Wording für Ihr Unternehmen und erstellen Sprachleitfäden und Wörterbücher.

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Servicebereiche

Corporate Language: Individuelle Sprach- und Stilrichtlinien

Welcher Sprachstil passt zu unseren Unternehmenswerten? Wie schreiben wir Firmen- und Markennamen? Wie gehen wir mit Abkürzungen um? Sprach- und Stilrichtlinien sind die Basis für einen starken internationalen Auftritt Ihres Unternehmens. Die Sprachprofis von ASI unterstützen Sie im gesamten Prozess – vom Entwickeln des Wordings bis zum Sprachleitfaden (Styleguide) für Ihre Unternehmenskommunikation.

Gendersprache im Unternehmen: Kompetente Unterstützung

Wie kommunizieren wir gendergerecht in zehn oder mehr Sprachen? Gendergerechte Unternehmenskommunikation ist ein Schwerpunkt von ASI. Wir beraten Sie bei allen wichtigen Fragen, erstellen maßgeschneiderte Guidelines und unterstützen Sie bei der unternehmensweiten Umsetzung. Dazu führen wir auch Trainings für Ihre Mitarbeiterinnen und Mitarbeiter durch.

Terminologiemanagement: Fachwörterbuch für Ihr Business

Die mehrsprachige Terminologiedatenbank ist das Fundament aller Projekte, die wir für Sie managen. Unterstützt von modernster Software erfassen wir die Fachbegriffe aus den Spezialgebieten Ihres Unternehmens. Dieses elektronische Wörterbuch wird laufend gewartet und aktualisiert. So stellen wir die einheitliche und aktuelle Terminologie in allen Sprachen und Texten Ihres Unternehmens sicher.

Die Vorteile einer Corporate Language

Einheitliche Botschaften in allen Ihren Märkten
Klare Spielregeln für alle KommunikatorInnen
Weniger Aufwand bei Texten und Übersetzungen
Stärkeres Vertrauen in Ihr Unternehmen und Ihre Marke

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