Understanding International SEO

Localization happens when your products and services are adapted to the cultural preferences of a new region or new audience. This process can encompass many areas of your business but our focus here is website SEO. What we need to remember for international SEO purposes is that elements of your website like content, backlinks and keywords will need to be tailored to the target market. The aim is to ensure that search engines easily identify which region and language your webpages are aimed at and that the nature of the content corresponds to local searches.

2022 In Review

That we reflect on the year behind us by assigning words is certainly revealing. It’s yet another example of how we use language to gain an understanding of what’s going on in the world and how we feel about it. Language is at the heart of our existence and as perhaps our greatest invention, it is an intrinsic element of our very humanity. 2022 has shown us more than ever that language matters.

INTERNATIONAL TRANSLATION DAY 2022

Translation offers us infinite gateways into untold arenas of knowledge, culture and ideas that would otherwise be unreachable. It gives us glimpses into other lives, other experiences and other types of thinking that might, without translation, never have been known to us. It has shaped our world through the spread of religion and literature and it is a major enabler of all types of business on an international scale.

XTM Connect for SAP® Systems

Late last year, our partner LUDECKE released XTM Connector for SAP systems. This year, we started using XTM Cloud productively for translating SAP texts. Here's what we learned. When you need to translate Z transactions, custom Fiori apps, Customizing texts, or any other texts from SAP systems, so far, you had three options.

European Day of Languages 2022

The European Day of Languages is a celebration of the diversity of languages and culture across the European continent. This linguistic richness is something to be treasured and we should all work to preserve it. At t’works we are incredibly proud of our diverse European origins and our 6 major European locations, where we work to enable cross-cultural understanding and which represent the very heart of our multilingual and multicultural European landscape.

What is ‘native speaker’ competence

On the homepage of our t’works website we proudly promote the fact that our language services incorporate ‘native speaker in-house specialists [who] translate into more than 50 languages’. What exactly do we mean when we use the term ‘native speaker’? What qualifies someone to be described like this? Is it always necessary for translation? What are the benefits?

Recognizing gender bias in language and why it needs to change

Language has a leading role in helping to achieve better equality and inclusion at work and therefore adds hugely to the wellbeing of not only the staff of a business, but the business itself. For an international company, doing this across all the languages in all its locations couldn’t be more important.

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