Corporate Wording: Terminology in Companies

Consistent corporate wording is not only evident in slogans, advertisements and brochures, but also in offers, reply letters and everyday correspondence. If there is a break in communication, the company’s image is no longer consistent and its credibility suffers.

Words matter

The special words and phrases used in relation to your company or organization create its identity, its very own terminology or language. In this blog we’ll look at the benefits of formalizing company terminology, how that is achieved and why it helps the localization process. 

Managing terminology is better with technology

Managing terminology is therefore better with technology. Incorporating a terminology tool into localization means consistent and effective global communication of your brand and products, as well as better enterprise-wide collaboration. But just how much will the software do? Where does the role of the language professional stop and start and what part does the client play? Nuts and bolts time. 

What is terminology?

Terminology is defined as all the terms and designations commonly used in a subject area. It is therefore the technical vocabulary, formed from the technical terms, which enables efficient technical communication in the first place and reflects your company’s expertise. 

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