There are many other aspects to e-commerce and all require thoughtful localization. For example video, mobile applications, data privacy, customer service and branding to name but a few.
E-commerce localization benefits
These successful online retailers have all paid particular attention to the localization of language and culture and created e-commerce experiences adapted to local markets. We have taken only basic examples but they illustrate the level of detail high profile companies use in making sure their e-commerce content answers the demands of consumers in diverse locations.
But you don’t have to be a top international brand to reap the rewards of e-commerce localization. The benefits for any business on any level are significant.
E-commerce localization paves the way for your company to build a global brand without the traditional tools of international expansion. Once the decision is made to go online in a new market and all e-commerce content has been adapted to that market, your company is ready to sell internationally without the need for investment in retail premises or commercial leases.
Increasing your reach is further boosted by the online 24-hour access e-commerce affords. No waiting for stores to open or for your day off to arrive before you can shop. Customer interaction can take place at any time of the day through a localized website and customer service platform.
Scaling your business online can be achieved more quickly and easily than through establishing traditional retail. A clear localization strategy can be repeated in varying languages and cultural contexts and help rapidly grow your international e-commerce effort.
Paying attention to localizing SEO is also highly beneficial. Keywords adapted for local markets and optimization for local search engines, will help boost your site’s overall search rankings.
Localized social proof in the form of user reviews, social media, case studies and so on, provides evidence for your potential customers that your brand is reliable, authentic and worthy of their hard-earned cash. Simply providing website text in another language won’t cut it here. Making all consumer content function in a local sense is crucial.
As soon as you enter another market you can leverage local holidays, festivals and customs to further adapt and promote your company’s e-commerce. Understanding a particular market’s retail opportunities can be achieved through careful research and use of marketing localization. It can provide a nice uptick in sales.
Most significantly, not taking advantage of e-commerce localization could leave your business stranded. E-commerce is here to stay and ignoring its potential to grow your company’s revenue could be a considerable missed opportunity.
t’works knows about e-commerce localization
t’works is an internationally positioned language service provider whose eight affiliate companies are all in their own right successful, well-established and highly renowned. This means t’works combines the strengths of the local, personalized translation agency with the resources and shared expertise of a large global organization.
Lexcelera, our Paris-based affiliate, provides global multilingual communications services to hundreds of clients worldwide. The team at Lexcelera is specialized in the provision of e-commerce localization and this praise from a long-time customer and respected, international brand, testifies to their competence,
‘As e-commerce manager for the Etam Lingerie brand, I regularly call on Lexcelera to translate our e-commerce content from French into German.
I particularly appreciate the quality of the translations provided, the speed with which the services are delivered and the fluid communication between our two companies.
I recommend this company because Lexcelera’s services meet our expectations in terms of budget, quality and methodology.’
Don’t hesitate to get in touch with us here at t’works if you would like further information about our e-commerce localization – or any of our other language services. We’re always happy to hear from you!