About Inna Barmashenko

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So far Inna Barmashenko has created 90 blog entries.

Translation Mastery and Magic

‘Every language is a world. Without translation, we would inhabit parishes bordering on silence’, George Steiner, writer, literary critic and philosopher. International Translation Day, celebrated every year on 30th September, is a fantastic opportunity to think about the indispensable role translation plays in our lives (and to give ourselves and our fellow language industry professionals a well-earned pat on the back!).

We make global easy

The rebranding of our company was still missing the icing on the cake: a new tagline. But which one suits us? We spent days and nights on it and racked our brains a couple of times, but the ideal tag was right under our noses, or rather to be found at our French colleagues at Lexcelera: “We make global easy”.

Europe’s Living Languages

Did you know that the ancient and mysterious language of Basque (or Euskara) is possibly the oldest language in Europe and that scholars remain unsure of its origins? Crazy huh? But true. It’s believed that Basque, still spoken in the western regions of the Spanish and French Pyrenees, is thousands of years old and could date back to as early as 200 BCE.

Why it is indispensable to have your new brand/product undergo a Multilingual Name Check

“What’s in a name?” uttered Juliet in Shakespeare’s Romeo and Juliet. But does it hold true nowadays? When it comes to brand or product names destined for the international stage, then you shouldn’t take this figure of speech at its word. Instead, it is highly advisable to carry out thorough research to avoid committing a blunder. Especially today, in a hyperconnected world, mishaps in naming brands or products don’t escape anyone and will stick in consumers’ heads.

Plunet as central management software

Plunet, the practical management tool for translation projects, has not only convinced the Schweinfurt-based company Enssner Zeitgeist, but now also three other affiliates of the t'works Group.

t’works continues its rise

t’works continues its rise as one of the fastest growing companies in the language services industry and has been classed 13th among companies deriving most revenue from the specialized manufacturing sector.

Adobe FrameMaker – new support with XLIFF format

The latest version of FrameMaker now facilitates the translation process by integrating XLIFF as a new export and import format. This maximizes the use of the translation memory based on previous work. A smart update that saves us all time.

t’works Giveaways

The new, completely rebranded t’works logo is now visible pretty much everywhere. We’d like to celebrate this with some new giveaways. Because it’s summertime, we decided to hand out colorful beach balls in keeping with the new multicolored logo, and 1-liter glass water bottles, wrapped in a dark blue, easy-to-grip cover.

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