About Inna Barmashenko

This author has not yet filled in any details.
So far Inna Barmashenko has created 160 blog entries.

Has AI solved its language problem?

Artificial neural networks, a type of AI that is able figure out relationships within datasets without relying on the input of specific code, have been around for a while. But it was the development of the transformer neural net by Google in 2017 that sparked the recent revolution in AI and language. Transformer models are able to mimic certain processes of the human brain and power natural language processing. They are essentially the bedrock of AI language models like BART and the GPT family, which includes of course, ChatGPT, the behemoth that dominates the conversation today.

The benefits of multimedia localization are hard to ignore

Business communication both internal and external today takes many forms. There is now less reliance on standard email and phone calls as organizations turn to social media, video conferencing, online messaging platforms, e-learning, podcasts, blogging and so on, to reach out to and engage with customers, employees and other stakeholders.

Every language everywhere, all at once

When a company starts to expand, so does the need to localize both video and other forms of media content in order to satisfy the demands of potential new audiences.

Top tips for successful international SEO

In our last blog about international search engine optimization (SEO for short) we talked about how moving your products or services into new markets means upping your SEO game. High positions on search rankings require planning and investment and don’t happen by accident. You might have cracked it at home but a new country and a new language is a whole different story.

The results are in! Healthy rankings for t’works

A year of consolidation and industriousness has seen t’works maintain our very healthy positions on both the 2023 ‘Slator Language Service Provider Index’ and ‘The 2023 Nimdzi 100’. t’works clocks a strong 61st position with Slator and a highly respectable 84th with Nimdzi.

Understanding International SEO

Localization happens when your products and services are adapted to the cultural preferences of a new region or new audience. This process can encompass many areas of your business but our focus here is website SEO. What we need to remember for international SEO purposes is that elements of your website like content, backlinks and keywords will need to be tailored to the target market. The aim is to ensure that search engines easily identify which region and language your webpages are aimed at and that the nature of the content corresponds to local searches.

2022 In Review

That we reflect on the year behind us by assigning words is certainly revealing. It’s yet another example of how we use language to gain an understanding of what’s going on in the world and how we feel about it. Language is at the heart of our existence and as perhaps our greatest invention, it is an intrinsic element of our very humanity. 2022 has shown us more than ever that language matters.

Go to Top