In our last blog about international search engine optimization (SEO for short) we talked about how moving your products or services into new markets means upping your SEO game. High positions on search rankings require planning and investment and don’t happen by accident. You might have cracked it at home but a new country and a new language is a whole different story.
A year of consolidation and industriousness has seen t’works maintain our very healthy positions on both the 2023 ‘Slator Language Service Provider Index’ and ‘The 2023 Nimdzi 100’. t’works clocks a strong 61st position with Slator and a highly respectable 84th with Nimdzi.
Providing education in multiple languages is now seen as the best way of nurturing children’s learning whilst at the same time safeguarding the value of their mother tongue. In primary years education bilingual or multilingual teaching is proven to enhance pupils’ academic progress and is actively promoted through UNESCO’s campaigns.
Localization happens when your products and services are adapted to the cultural preferences of a new region or new audience. This process can encompass many areas of your business but our focus here is website SEO. What we need to remember for international SEO purposes is that elements of your website like content, backlinks and keywords will need to be tailored to the target market. The aim is to ensure that search engines easily identify which region and language your webpages are aimed at and that the nature of the content corresponds to local searches.
That we reflect on the year behind us by assigning words is certainly revealing. It’s yet another example of how we use language to gain an understanding of what’s going on in the world and how we feel about it. Language is at the heart of our existence and as perhaps our greatest invention, it is an intrinsic element of our very humanity. 2022 has shown us more than ever that language matters.
In terms of precision, expertise and terminology, financial translations are no more or less specific than other specialist translations. But they also have their own peculiarities.
t’works is happy to be joining our partners translate5 at tekom annual conference and we look forward to some interesting discussions and meetups. Come and chat to us at stand 2C24!
Translation offers us infinite gateways into untold arenas of knowledge, culture and ideas that would otherwise be unreachable. It gives us glimpses into other lives, other experiences and other types of thinking that might, without translation, never have been known to us. It has shaped our world through the spread of religion and literature and it is a major enabler of all types of business on an international scale.
Late last year, our partner LUDECKE released XTM Connector for SAP systems. This year, we started using XTM Cloud productively for translating SAP texts. Here's what we learned. When you need to translate Z transactions, custom Fiori apps, Customizing texts, or any other texts from SAP systems, so far, you had three options.
The European Day of Languages is a celebration of the diversity of languages and culture across the European continent. This linguistic richness is something to be treasured and we should all work to preserve it. At t’works we are incredibly proud of our diverse European origins and our 6 major European locations, where we work to enable cross-cultural understanding and which represent the very heart of our multilingual and multicultural European landscape.
t’works, established in 2018, is a partner-managed group of currently eight language service providers.
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t’works GmbH
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