Conceptualisation: planning your content
Every text, be it a press release or website, brochure or customer magazine, has specific requirements. This is why we ask you a number of questions. Who is your target group? What is the core message? What value can you add? Together we formulate the answers to these questions so that you can achieve the desired goals with your text.
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Editorial work: multilingual copywriting
Take advantage of our professional editorial services for your cross-border corporate communication. At ASI we only hire native-speaker copywriters who are familiar with the culture, characteristics and expectations of the target group. They craft texts that bring across your message and captivate your target audience. In international campaigns we adapt the style to the specifics of local markets.
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Creation: multilingual slogans and claims
Often, the shorter the text, the more work it entails. A strong corporate claim or advertising slogan attracts attention, brings the message across in a concise manner and is likely to be remembered. This requires an intuitive feel for the language, but also experience. Things become particularly tricky when the copywriting is to be done in several languages. Our global team of experienced copywriters ensures that your slogans live on.